Most interesting student contest promotes beer sales

The Kwantlen Student Association in Surrey is getting closer to finding the most interesting student on campus.

The KSA, in partnership with Dos Equis, Travel Cuts and Contiki Holidays, is giving away a trip to London, England to the most interesting student on campus.

The contest is a take on Dos Equis’ series of Most Interesting Man in the World ads, which feature a daring, sophisticated older gentleman with a taste for Dos Equis.

“The Dos Equis commercials have been very successful,” said KSA commercial services manager Catherine Wilkinson. The KSA is taking advantage of the ads’ popularity to promote not only student involvement, but also the sale of alcohol at the Grassroots Cafe at the Surrey campus.

Five finalists have been randomly selected from earlier contest entries. They have until the end of the month to campaign for votes and convince students that they are more interesting than their four competitors.

Students can vote for their favourite finalist by buying Dos Equis beer at the Grassroots Cafe and filling out a ballot that comes with their beverage. Whoever receives the most votes wins the trip, which includes two nights accommodation, a $400 voucher on flights with Air Transat, a bus sightseeing tour, tickets to a London theatre show and discount cards for attractions.

“In addition to all of that, people will get to know that the Grassroots Cafe is a place that you can actually buy alcohol,” said Wilkinson.

The contest is only held on the Surrey campus because it’s the only one that sells beer. Wilkinson said the KSA is working on more events with alcohol at other campuses.